After nearly three decades of waiting Lamborghini has taken the wraps off of a second rendition of an off-road vehicle. This time called the Urus, the look is much sportier than their previous attempts and will likely appeal to a much wider audience. It's also quite a necessary step, says Lamborghini CEO Stephan Winkelmann. Stating that supercars alone cant maintain a business.
Winkelmann thinks the Urus will be very profitable. It's scheduled to enter production about four years from now, and could sell 3000 units a year; a huge number considering the company sold a combined 1600 Gallardos and Aventadors last year. Unlike Lamborghini's first SUV, the infamous LM002, it would not be ridiculously expensive to build. Rather, it would share the same basic architecture as the next Audi Q7 and Porsche Cayenne. Pricing would likely start at about $100,000, which is roughly the same as a Cayenne Turbo, and go up to around $200,000.
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| A very futuristic interior; a hint of things to come? |
How much Lamborghini DNA can run through an Audi-bred SUV is uncertain. The Urus certainly promises the over the top power we expect from the Italian sports car maker; more than 600 hp. But it won't come from a screaming V-12 engine. The crossover will likely feature a turbocharged V-8 shared with other Volkswagen products, possibly teamed with a battery-powered electric motor. That's right, a Lamborghini hybrid.
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